“Dot CERN” oriented video branding

CERN’s video branding is oriented towards the web and social media and is based on the existing communication rules for these media and on CERN’s own new tools under development, such as our new website.

It uses the same fonts as the “home.cern” website and its design is based on an editorial strategy oriented towards the different themes of CERN’s activities.

There are seven such themes:

- Computing
- Experiments
- Accelerators
- Engineering
- Knowledge sharing
- Physics
- At CERN

CERN is now the owner of its own top-level domain name, “.cern”, which makes it clear that the user is on the CERN site.

The approach of “theme” + “.cern” in the URL is a visible way of embedding and promoting CERN’s editorial strategy: Theme.CERN

This allows video productions to be clearly categorised across our various media and also redirection to the relevant section of the website. A production branded “Computing.CERN” encourages the audience to use the URL computing.cern to discover all the articles about computing on our website.

The themes are defined as follows

Computing	>	Computing.CERN
Experiments	>	Experiments.CERN
Accelerators	>	Accelerators.CERN
Engineering	>	Engineering.CERN
Knowledge sharing	>	Knowledge.CERN
Physics	>	Physics.CERN
At CERN	>	At.CERN

As part of this strategy, other themes are also available online:

- Careers.CERN
- KT.CERN
- Alumni.CERN
- Visit.CERN

Languages

The themes are always in English

Use in video categories

CERN video branding shall applies to the following categories of video:

- Interview
- Story
- Science videos news
- Slideshows
- Teasers/trailers
- Featured movies
- Special series
- Live

Fonts

The branding uses two open-source fonts that are used on the CERN website in order to ensure the consistency of our new tools.

Use and consistency of colours

The default colour is CERN blue.
For a video production, a single colour should be used, as defined by the needs of the video editor according to the colouring of the footage. The colour may be complementary, a composite or a shade.

For example, the “dot”, speech marks, the colour of boxed texts and the accent colour could be orange for a video with blueish tones.

For consistency with the branding and image of the Organization, the use of several colours in a single video is not authorised.

 

For more information on CERN’s identity, see the annexes at the end of the "Video at CERN / Brand identity" document.