The visual image we project carries an important message about CERN to the world and, as our visibility grows, it’s increasingly important for that message to be that CERN is a modern organisation with a clear mission. That is why we have a graphic charter to ensure that we convey a unified and consistent image across all of our communications, from business cards and letterheads to CERN's fleet of vehicles. Our graphic charter defines the guidelines for constructing our visual identity, based around the CERN logotype, and standardizes all of our communication tools. It is a living resource that evolves along with the Organization. Application of the graphic charter is essential in enabling us to present a coherent image to the world, reflecting the fundamental values CERN.
Fabiola Gianotti, CERN, 2016